It’s funky, it’s fun, but is it functional? It’s colourful, but is it read? It’s superb but does anybody go there?
Your website has to be as attractive, engaging, flexible, informative and persuasive.
It has to deliver the business benefits you require by faithfully representing your brand, cleverly managing its visitors’ navigation and giving each a high-quality and relevant multimedia experience.
It can be an online brochure; it can be an eCommerce site; it can encompass an intranet or extranet; and it should adapt itself to the devices through which it is being accessed.
Trust us to get your visitors to trust your site, your brand, you.
We have the responsive and congenial way of working, the proven blend of creative and technical experience, and the ultimate focus on your ROI, to deliver to your needs.
Please contact us today for a confidential and without-obligation discussion of where you would like your website to take your business.
It’s cool. It’s engaging. It’s one of the best websites you’ve ever seen. But what is it doing for your business?
Is it attracting the right people?
Is managing their journey around its pages in the right way?
Are they getting what they want out of the site?
And are you therefore benefiting from their visit?
We are not artists painting for the love of it, illustrators having fun with animation, or even programmers being clever with code.
We’re in it for what you can get out of it.
We are both artists and architects, both creative and constructive, defining and developing a special place where people go to be engaged, to be informed and to be motivated to do something.
We give you a website that is a dynamic structure that represents and supports your business in everything it does and everything it aspires to.
So where do we start?
In this brave new www world, trust is everything. And branding is all about building trust.
Your website is critical to the brand experience that your prospects get. First impressions and all that. And just like the very first time a customer phones you, their first visit will determine how the relationship goes from there. It’s an opportunity and you can’t afford to get it wrong.
And neither can we.
It is only by talking with you, questioning you, sanity-checking what you say, researching the opposition…… it is only by learning and living your brand, that we can understand how to express it through the internet.
Trust your brand. Trust us with your brand.
We all see things differently, so the judgments that your prospects will make about your website are purely subjective.
You therefore need to find a way to vary your website content according to the needs of each visitor.
We can use the internet to track the way people actually use your site. What makes someone click here instead of there? And we can encourage visitors to tell you things about themselves.
Once we know who and where they are, how they search for information and what they are looking for, we can design different paths for them to travel, making each visit a personal experience.
To get this personal, you need a database of content, from which you can hand-pick the bits that you want each of your audience to see. A content database may take longer to build at the outset, but it more than pays off in enabling you to serve items according to any number of criteria. You can select material for a closed audience and present it without having to impose longwinded logon procedures.
Change. Turn your content to face each stranger’s needs
Your website needs to feel good. Every page must justify its existence; every click must be earned.
If it’s slow, confusing or broken; if there is anything complex or fussy about the way the pages are put together, if it’s just plain boring, it’s going to be hard to convince the user to come back or to stay.
Even if they wanted to be there in the first place.
A consistent look and feel, a logical pattern of navigation and attractive, clear, fast-loading pages are essential to allow new users and regular visitors to click through with ease.
And to get that right, we need to anticipate how people will use the site, and build a simple navigation system that fits in with their thinking. It should be immediately obvious to the visitor where they are, where to go next and how to get back to information they’ve found along the way.
The intelligent use of images, colour and animation will draw attention to key areas. Great copy will lend the pace, punch and precision needed to motivate visitors.
They’ve got to feelgood, to buy.
Get your eCommerce site to work as hard as possible
eCommerce sites make money by anticipating, assessing or assuming what customers want, and targeting them with content, products and services that match their needs and aspirations.
Internet technology is packed with clever devices and tools that can tell you what interests a certain type of customer.
We can therefore build you an eCommerce site smart enough to figure out each visitor’s inclinations, producing spectacular returns on your investment.
And you get you the feedback you need to design, build and package future products around real customers’ needs.
Change your site according to what’s accessing it
Mobile technology has put the internet in your pocket. By 2013, over half of all internet connections were being made from handheld devices.
But it’s only just starting. 4G is here and gaining speed. And this will change the way we live and work.
Our team is already there and up to speed with the commercial and technical implications of technologies like 3G/4G and App integration.
We make all of our client sites mobile friendly.
We can help you build powerful internet solutions that will make yours a faster, smarter business.
Set up correctly, your extranet can be the perfect team builder: exclusive areas can be designated for different communities to share knowledge, skills and ideas. This could be a specific project team, a department, a company, a massive global enterprise or a whole supply network.
Think what it could do for your supply chain – get goods and services to market faster, process orders and pay bills more quickly. Trading electronically creates more scope for collaboration and more margin for strategic discounts.
An intranet can do much the same, making it easy for people to share knowledge, skills and ideas and become directly involved in the company’s future and prosperity. Hierarchies can take a back seat. Ideas can get real. Anyone who’s involved can have a say and the whole company works as a team.
With an intranet, people become more productive: time-sheets, job applications, course booking, expense claims and other everyday jobs can be done online.
Meet some of the team.
Dealing directly with clients concerning the design and developments of various Blue Ray, DVD, CD, Exhibition, Web and Video Projects, from the initial brief to the finished product. Undertaking design responsibilities with specific interest in corporate identity and marketing publications.
Commercial PHP developer for over 10 years developing one of the top classified advertising websites in the UK, including integration with payment systems, advert placement and database design.
As the lead PHP developer, Ben is responsible for designing, building, testing and deploying applications within both the web front end and business back end processes.
Key in-role emphasis on delivering beyond expectation, creative problem solving and engaging at the most effective level in face-to-face customer and colleague interactions.
We bring a personal and effective approach to every project we work on, which is why our clients love us and why they keep coming back.
Our job is to design ourselves out of your business.
At first, everything we do is driven by you! And to live up to that promise, we need to become part of your business. To see the world the way you do – through the eyes of your brand, by the light of your mission, aligned with your processes, shoulder to shoulder with your people.
The way to build a website is to do it step by step, accept that nothing is set in stone and be prepared and embrace radical changes in the way you do things. What works today, might not be relevant tomorrow. Your website has a life of its own. It never stops growing and changing. And we need to keep all your options open. We’ll make sure that the site you build today, does all you want – today. Tomorrow is another day.
But by the time tomorrow comes, we’ll have designed ourselves out of your business by building a website that changes as you change.
We are not a design agency learning about IT, or an IT company learning about marketing. We have been there from the days of hand code and red braces.
But you’ll find that we talk the language of the new media professional. We have been through all the learning, the pain and the pleasure, and come out with a clear understanding of exactly how to blend internet technologies with creative marketing to give our clients the business benefits that they want.
Breakthrough concepts like interactive digital TV, the web on TV, digital radio and mobile internet are familiar to us as a loyalty scheme to someone building a site for Tesco.
Our clients have played a big part in shaping our business. Working as they do at the cutting edge of technology, they can be pretty hard to please.
These clients represent some of the most extreme examples of legacy issues and the most complex challenges in building useful and compelling websites. We know how hard it can be to swing an organisation round to a way of thinking and doing things – and how rich are the rewards for those brave enough to do it.
As we said, it’s all about trust. Trust our experience to empower you
No one should pile loads of money into developing a business tool without some proof of return? You can get more statistics than you ever dreamed of from a website. It can tell you more about your customers than any other form of market research.
We’ll help you to analyse your stats so that you can see what’s working – and what isn’t – and follow that up with some fresh ideas about how to draw more visitors in and get more of them to respond to your offer. And we do that as often as you want.
Our brief can be as narrow or as wide-ranging as your needs dictate:
But whatever you ask us to do, you can be sure that every atom of your investment will pull its weight and earn its keep.
So please get in touch using the below form, or pick up the phone.
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